Back when the internet was a novelty that feels like a rabbit hole filled with basic HTML codes, the birth of “electronic mail” revolutionized the world in countless yet meaningful ways. Fast-forward to 2021, when most, if not all, internet users have an email address, it’s safe to say that this channel continues to see plenty of traffic and does now show any signs of slowing down.  While there’s no shortage of other marketing solutions in your arsenal, email marketing is a powerful tool that achieves many objectives, from informing your audience, conducting surveys, delivering targeted messages, driving revenue, sending updates, to converting prospects.  Think of it this way: everyone has email, which means your businesses can access a wealth of potential customers to convert. But this also begs the question: how can you grow your email list and attract more subscribers?  Tip #1: Provide an Incentive For Your Followers You can’t just post a shoutout on social media a...

Garnering interaction from your target audience can be a bit difficult sometimes. Even after adding everything necessary to make your website interesting to readers, the number of people actually choosing to buy may still come up short.  If conversions have been stagnant, you may need to change your approach. There are many ways to acquire immediate leads and valuable feedback from your readers; however, none of them even come close to the success of a landing page. Landing pages are presented to your target audience to try and convert leads into conversions. Instead of just visiting your website to read its main contents, a landing page serves the purpose of motivating your readers to seal the deal—whether that means buying a product, downloading an ebook, or subscribing to a service.  What Elements Should My Landing Page Have? To be clear, a landing page is vastly different from a homepage. Even so, they hold some similarities. Your homepage contains all of the familiar ...

When you belong to the real estate industry, you must strive to develop ways to step up your game and outrun your competitors to ensure you acquire more clients. It’s not enough to rely on traditional methods to wait for your network to grow and achieve the outcomes you want. At present, modern technology has been making people’s lives better—and that includes that of real estate agents who are looking to drive their sales, close deals, and help homebuyers fulfill their dreams. While that may be the case, it will help to think things through and ensure that the strategy you choose to apply is fit for you! A marketing method that works for other realtors may not be effective for you, given that you have different prospects and property listings to showcase. In line with that, keep reading below to find out tips on enhancing your real estate marketing ploys to support the success of your endeavors, turning you into the real estate firm that homebuyers prefer over others. Hire a Profes...

Getting prospects and leads for your real estate business isn’t easy. That’s why you need to have the right strategies to ensure you get more clients. It takes more than one email before a client responds or even takes action. That’s why you need to find ways to connect to them without being too pushy. Here are some tips that will help you create an email sequence that will help you achieve the results you want:  Make a Good First Impression In the real estate world, first impressions matter a lot. When it comes to email outreach for real estate, you can do this by making your subject lines interesting and catchy. Sure, you may have the perfect property for your client, but they won’t open that email until you catch their attention. Otherwise, you’ll be added to the bin of the growing number of real estate emails they receive every day.  Even though getting your client to open your email doesn’t guarantee anything, having them open gives you more chance to turn them into pr...

Email marketing is one of the highly effective marketing strategies utilized in the real estate industry. But how effective are the messages you’re sending?  If your direct mail campaign has been suffering, it’s time to evaluate each factor and see what can be improved. In some cases, adding Personalized Uniform Resource Locators (PURLs) can be a game changer. These simple codes serve as an effective way to monitor responses. They are also a quick and intelligent way to build more personalized connections and engage better with your prospects. What is a PURL? A Personalized Uniform Resource Locator (PURL) refers to the unique web address created for a targeted specific marketing campaign. Similar to offer codes, PURLs are an excellent way to track responses by specific names on the lists who receive the email. These PURLs help marketers to know where leads and orders are coming from. They can also calculate ROI on each campaign more effectively. Benefits of Using PURLs in Dire...

Despite the ubiquity of digital marketing, “mail moments” are still valuable for engaging prospects and customers. The U.S. Postal Service recognizes this, so they have several direct mail promotions running in 2021 to help companies maximize their marketing channels.  Engaging people through direct mail advertising is crucial, especially for industries like real estate that rely on people’s physical impressions of a property. Each of these promotions (save for one) provides a two-percent discount on First Class or Marketing Mail postage that meets specific requirements. Let’s look closely at the contents of each promotion. 1. Tactile, Sensory, and Interactive Engagement This promotion applies to Marketing Mail and runs from February 1 to July 31, 2021. Registration dates for it are from December 15, 2020, to July 31, 2021, and it rewards mail that uses a combination of interactive elements. Mail with special visual effects, tactile elements qualify for this promotion. Examples ...

Many email marketers struggled when the pandemic hit because many people stopped shopping other than the bare necessities; therefore, this made it difficult for real estate companies to market their listings and close deals. In turn, there were fewer emails sent, and email open rates have decreased.  Fortunately, there are still many ways you can boost your email marketing campaigns and get your real estate business back on track.  But first, here are some reasons email marketing campaigns for real estate aren’t as efficient as they could be:   You Don’t Have Goals A common mistake among many email marketers is the lack of campaign goals. When you launch email campaigns, you need to have clear goals first. Remember, the success of any brand relies heavily on its ability to set its goals and align and execute priorities. Employees are an important part of this process because their engagement level must be aligned with the brand’s objectives.  One of the eff...

While social media and influencer marketing have slowly taken the digital landscape by storm, there are still a couple of long-established marketing techniques, like email marketing, that still retain their reputation as an effective way to generate and nurture leads. However, despite being considered a tried and tested approach, email marketing can still be a failure if not properly executed and without a viable plan. To avoid that, here’s a simple guide on planning and implementing an effective email marketing campaign. Set your marketing goals. Every plan isn’t complete without a clear and achievable goal. Before you can even start the email marketing campaign, you need to establish why you’re sending it in the first place. Having a clear set of goals will help guide you throughout your campaign. Whatever your email campaign is about, you need to make sure that your goal is: Clear Achievable Time-bound Measurable Realistic Build a mailing list with quality contacts. The n...