Are your direct mail efforts bringing listings? If not, then there’s something wrong with your strategy. Direct mail is a formidable tool when it comes to obtaining listings for a realtor’s use. In fact, even when it is still considered a traditional marketing method, many realtors still swear by it. However, this doesn’t mean that all direct mail efforts produce results. Only an experienced realtor will know how to use it to get listings, and if your efforts aren’t producing results, something is wrong. In this article, we’re going to share the two things that you must get right with your direct mail efforts to produce listings: The content When it comes to getting listings with your direct mail efforts, it is all about proving yourself as an expert. This is done through the content you include in your mail! The content itself must be relevant to the topic at hand and engage enough to motivate the recipient to read what it has to say. Failure to meet these two characteristics means...
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