Despite the ubiquity of digital marketing, “mail moments” are still valuable for engaging prospects and customers. The U.S. Postal Service recognizes this, so they have several direct mail promotions running in 2021 to help companies maximize their marketing channels. Engaging people through direct mail advertising is crucial, especially for industries like real estate that rely on people’s physical impressions of a property. Each of these promotions (save for one) provides a two-percent discount on First Class or Marketing Mail postage that meets specific requirements. Let’s look closely at the contents of each promotion. 1. Tactile, Sensory, and Interactive Engagement This promotion applies to Marketing Mail and runs from February 1 to July 31, 2021. Registration dates for it are from December 15, 2020, to July 31, 2021, and it rewards mail that uses a combination of interactive elements. Mail with special visual effects, tactile elements qualify for this promotion. Examples ...
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