In this day and age, there are multiple channels of communication available to all. This, of course, includes sales reps. There’s a lot to be done from email alone, but then there are also SMS messages and even video calls. Every available medium of communication gives sales reps a clear conduit so they can communicate, in real-time, with contacts. However, despite all of those advancements in communication for business marketing services, the most effective tool for communication is still the phone. What makes the phone so crucial for sales? The most ideal way for sales reps to communicate with contacts, leads, or prospects is as direct as possible. It doesn’t really get more direct than using the phone. This is largely because of the real-time two-way communication between the prospect and their sales reps. That way, verbal communication can be utilized and heard, including the tone and pitch, in real-time. Spontaneous exchange of ideas and the like can also happen then. No matter...

Before starting launching a new direct mail campaign, you should be developing a strategy to help guide your efforts towards success. In fact, you should know what the strategy is all about and what activities generally involve it. Otherwise, there is no telling if what you are doing is going to succeed, and this could leave you in the worst position if you are going at it blindly.  That being said, knowing the best practices and tactics for direct mail marketing strategy will go a long way in ensuring success in your efforts, and in this article, we are going to share tips you can follow to do exactly that! Time your efforts correctly Timing is key to success, and knowing how long it takes for your customers to undergo the buying journey will help you craft a direct mail marketing strategy that will push them along. What you are trying to achieve here is to have your mail in the hands of the customer the moment they are making a purchase decision.  When they have your mai...

Investing in direct mail is one of the best choices you can make for your business. Direct mail allows for a very targeted approach to getting your message to the right people. However, due to the many options available, marketers can get lost easily and forget the main reason for doing direct mail marketing in the first place.  One of the essential things you need to know is the three primary costs for running a direct mail campaign:  Graphic Design and Printing You need a company that understands how to create a strategic and impactful design. Not all graphic designers and direct mail companies are created equal, which means you need to choose wisely.  Mailing List For a direct mail campaign to be a success, there needs to be a good mailing list. It’s crucial to understand that the deeper you dig into specific data, the more expensive the mailing list becomes. Your direct mail provider should have a deep understanding of all your available options to develop an eff...

Every business owner would like to implement the best marketing strategy for their business. But when budget is limited, it is not easy to just pay for big advertisements or invest in the newest technology. It is always imperative to choose the best method that is cost-efficient and can deliver a high response rate, sales, and ROI. Direct mail advertising is one of the best options for small and local businesses, including those in the field of real estate. What is direct mail advertising, by the way? If email is online, then direct mail is physical. Direct mail pertains to the physical mail that is delivered to potential customers’ mailboxes. It can either be for a targeted or saturation mailing list. A customer may receive mail that includes menus, catalogs, postcards, coupons, brochures, etc. What makes direct mail effective is its ability to get uniquely creative and customize the items on the mail. What are the benefits of using direct mail advertising? Effective, less expens...

Email marketing is a powerful form of direct marketing known to generate leads for a website better than any other means. Because emails are personally received by a demographic interested in your business or are directly related to your industry, people can form more genuine connections with your business.  But some business owners don’t seem to see the value in email marketing for two reasons: it’s either they don’t know how it works, or it’s never worked for them before. Whether you’re new to the concept or have stopped believing in its effectiveness, you should give it a chance. You have to understand why most campaigns fail and how to improve them to drive sales. 3 Reasons Why Email Marketing Campaigns Fail Your Subject Line is not Interesting  The first thing that people see when they open their inboxes is the subject line. This is the first hurdle that you have to jump over before writing a stellar email. When it is interesting or looks urgent and important, they ...

For a business that capitalizes on personal client relationship building, email marketing is a reliable marketing tactic. In the field of real estate, you can utilize email marketing in different ways. It gives you more control, builds client relationships, and allows you to educate your potential clients about your offers and services.  However, like any other marketing platform, you can only get the ROI if you know how to use it to your advantage. Here are some steps you can start with: Step 1: Set Clear Campaign Goals Before you draft your email campaign, make sure that you have your goals set. What would you like to gain from your upcoming email series? Would you like your subscribers to sign up for your event? Do you want to gather their thoughts and insights? Or is it the engagement you are after? Knowing your campaign’s purpose can help you determine the mini-steps you can do to achieve your goals, including what type of content you should make. It would allow you to des...

The Internet has undoubtedly transformed how we do things in today’s modern and digital society. This is evident in how we approach marketing, especially since it is now done online or through email marketing campaigns. The Internet has been monumental when it comes to connecting buyers and sellers, making it a useful tool for everyone in the real estate industry. However, the success of the Internet doesn’t mean that there is no longer a need for direct mail. In fact, direct mail marketing can still be a more effective way to approach marketing given the right situation. If you don’t believe us, read on as we list down four reasons you should be using direct mail for real estate: People Read Direct Mail Marketing is essentially rendered useless if your target market ignores what you have to say. Now, consider that your target market receives dozens of emails every day. Due to the sheer number of messages they receive online, they’re less likely to read whatever you send them.  ...

Enticing clients to purchase real estate can be challenging because property is often tagged as one of the most significant buying decisions most people make. As a business owner, you can often feel this pressure through your email marketing strategy. Fortunately, there are ways to make even the simplest message generate more leads and conversions than longer, more thought-out ones. To do this successfully, use this article as your guide by referring to the following three best practices:  Give your email receivers some time to think about your offers Many real estate agents often believe that the secret to getting more leads and confirmed bookings are through constant follow-ups and sales call tracking. However, this approach does not apply to all clients, especially when you consider the number of emails a typical person receives in a day. You also need to think about giving prospects some time to think over your offers.  As such, it would be in your current and future cl...

  Hi I am Jennifer Parham.I am a Lather in Sun Foods around Tacoma, WA.