Posts

10 of the best real estate marketing companies in the USA

Are you looking for help with the marketing of your real estate company? Perhaps you want to work with an agency to revamp your marketing strategy and get the results you are looking for? You’ve come to the right place! Here are 10 of the best real estate marketing companies in the USA. 1. Neon Ambition Neon Ambition is a Texas based marketing agency that really excel in what they do. They have been a Google Partner all start winner twice over and help businesses to get real estate marketing leads. The company is also founded by an ex Google employee who has helped business in the USA and worldwide to grow and succeed. They specialize in SEO and PPC and you can find their staff speaking at Pubcon in Vegas and Austin. They also build real estate websites that have the WOW factor! 2. Digitize Real estate Digitize is a marketing agency that specialize in teaching real estate agencies how to grow their businesses online. It is one of the most popular real estate marketing companies. Th...

5 ways you can improve your direct mail marketing campaign in your real estate company

If you are working in real estate, you are probably aware of the importance of direct marketing campaigns. Direct Mail marketing has a high conversion rate for estate agents, because you can target your exact customers geographically and send information or special offers straight to their physical home address. So why is it such an effective strategy? And what tools are available to make a direct mail campaign simpler and easier for you? Why is direct mail marketing so important in real estate? Direct mail marketing has excellent conversion rates in real estate (over 5%) because you are targeting people in the exact geographical area that you can help and offering them a service that they may not need right now, but are very likely to need in the future. Direct mail marketing is simple, targeted and effective. If you are interested, you can read more about How direct mail advertising can benefit your real estate business in this article here . But managing a campaign is not a simp...

3 Tips to Help You Excel in the Real Estate Industry

Real estate is lucrative, but the competition is fierce. You need to keep up with the market’s ever-changing demands, along with new technologies and marketing trends. It can be overwhelming at first, but when you know the right tips, you’ll be able to breeze through. So, what can you do? 1. Build a Consistent Brand You work in an industry driven by sales, which makes small wins feel like they’re the best thing that happened to you already. The thing is, these small wins won’t help you sustain your long-term goals. If you truly want to get the best results, you need to build a consistent brand. Your brand is yourself. Invest and spend time highlighting the unique attributes that will help you stand out. Look into the basic things, such as the logo and colors you use. Keep in mind that you should also spend time on your messaging, content, and voice. Your brand in the real estate industry will determine the look and feel of your online assets, such as your website and social media ...

2 Things You Must Get Right With Your Direct Mail Efforts

Are your direct mail efforts bringing listings? If not, then there’s something wrong with your strategy. Direct mail is a formidable tool when it comes to obtaining listings for a realtor’s use. In fact, even when it is still considered a traditional marketing method, many realtors still swear by it. However, this doesn’t mean that all direct mail efforts produce results. Only an experienced realtor will know how to use it to get listings, and if your efforts aren’t producing results, something is wrong. In this article, we’re going to share the two things that you must get right with your direct mail efforts to produce listings: The content When it comes to getting listings with your direct mail efforts, it is all about proving yourself as an expert. This is done through the content you include in your mail! The content itself must be relevant to the topic at hand and engage enough to motivate the recipient to read what it has to say. Failure to meet these two characteristics means...

How to Make Email Marketing Work Better for Your Business

One of the most effective methods to engage your customers and prospects is to send them an email. However, email communications can quickly alienate and annoy recipients when done incorrectly, leading to them selecting “unsubscribe” before even reading your messages. How can you ensure that you’re sending relevant and helpful content to your email subscribers, which they open, read, and respond to? Here are six things you should do to ensure that your email marketing initiatives continue to operate successfully and offer effective marketing outcomes. 1. Organize Your Subscriber List Every business wants to have a vast and increasing list of subscribers. However, your subscribers’ engagement is more crucial than the number of your list. So, please review and update your list regularly to keep it interesting. If you’re getting a lot of bouncebacks, double-check the emails for mistakes, and if they’re directed to email addresses that no longer exist, remove them. 2. Determine the Cor...

5 Tips to Boost Your Email Marketing Strategies

New online marketing strategies continuously enter the digital space, while some marketing strategies have run their course. Yet, there’s one that is unmoving and unshakeable—email marketing.  Email marketing has been around for years, and it’s not going away anytime soon. Despite it being a “mainstay” in the digital landscape, many still struggle to perfect it. Here, we will discuss effective tips to help you gain more traction through your email marketing efforts:  Make It Personal A huge part of email marketing is establishing a relationship. You need to gain the trust of the people on your email list, which means they need to know you. To do this, you need to personalize your emails in a meaningful way. Therefore, you really need to get to know your audience before starting with your email campaigns.  Pay Attention to the Subject Lines Your subject is a vital part of your email. You might have read about short and long subject lines, but there is a gray a...

5 Words You Should Put in Your Real Estate Listings

Real estate professionals know that when it comes to marketing a property, words hold a lot more power than you’d think. A well-placed adjective can persuade potential buyers to get in touch, and while the property has to do the rest, good terminology will at least help you get one foot into the door. Knowing which real estate descriptive words to use in your adverts will help you improve their effectiveness. Have you been struggling to get leads on properties you advertise online? Perhaps switching up the language will help. Let’s take a look at five key terms that can pack a punch in your listings or ads. 1. Deluxe or Luxurious Let’s face it: We all love to indulge every so often. While using the word “luxury” to describe a home can frighten away purchasers on a tight budget, the truth is that these buyers are not the ones who will purchase high-end luxury residences. You’re seeking those with deep pockets if you’re looking for a place that advertises itself as opulent—and the wor...